"Wait...everything I do online can be seen and used?"
"Well, where does it go?"
"That does not seem safe. And whatever happened to privacy?"
The realization that the activities one performs in the solitude of their home or office are actually public, is somehow a shock to many individuals. This is an all too common response for many consumers, especially those working outside of a technical industry. It is easy to feel distant and anonymous behind the shield of the computer screen. One no longer needs to interact on a face-to-face level in order to make purchases or schedule services, but this does not mean that you are in a private space. Many are scared of the idea that they are somehow being snooped on and that utilizing public information is an invasion of privacy.